The Ultimate Pinterest Marketing Guide For Cash-Pumping Websites

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What Are You Looking For?

Why you need pinterest marketing 

 

Pinterest is visual

Humans are impatient, but they love images and videos. Guess what? Humans also process and connect with visuals much faster than text. So, marketing with Pinterest is far more effective than marketing with your typical long-form text post.
 
Fun Fact: 57% of Pinterest users also use Instagram!

Pinterest is a search engine

People who use Pinterest use it to find solutions and ideas to use in their lives. Its algorithm is similar to Google’s, but many internet marketers find that Pinterest is a more effective search tool compared to Google. Outcomes depend on your niche and marketing strategy, but being comparable to Google is pretty impressive, right?!
 
Fun Fact: There’s a fairly even distribution of people aged 18-64 who all use Pinterest!
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Pinterest is interactive

Did you know that Pinterest let’s you shop the items in an image?

They also let you have a “SHOP” page in your profile!
 
Shopping through a magazine just got a whole lot more fun.
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But it doesn’t stop there…
 
Pinterest allows you to create visual collections of your interests (eg. vitamins for gut health, vitamins for skin, etc.) that other users can “follow” and get updates on if you add new content. This goes both ways! You can find “Pinterest boards” that you’re interested in, follow them, and start connecting with a community that has similar interests.
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Pinterest attracts your ideal clients

There’s no point in marketing if your strategy doesn’t attract a healthy percentage of ideal clients that want to BUY from you and stay loyal to your brand.
 
Everything mentioned so far puts Pinterest at the top for attracting ideal clients because…
  • the visuals capture their attention
  • they are searching for content to SAVE and use later
  • they are searching for content that gives them solutions – in the form of visual shopping, how-to articles, or an ultimate guide written by an expert
  • they are searching for people and brands to relate to 
Now that you know WHAT attracts your ideal clients on Pinterest, let’s talk about HOW to do it…
 

How to use pinterest for business

 

Step 1: Choose your niche

Pinterest prefers topics that relate to home, food, and lifestyle. If your website is not directly related to these topics, don’t be disheartened. Make pins that market the results that your ideal clients crave!
 
Most topics can be related to lifestyle and home life. For example, if you run a marketing agency, you could make pins that focus on improved lifestyle, a better work-life balance, and making more money.

Step 2: Set up your Pinterest account

Go to Pinterest.com and fill out the required information (email, password, and age) to create an account. If you’re using this for your website or business, it’s recommended that you create the account with your website/business email and not your personal Facebook or Google account.
After this step, Pinterest will ask you a few questions about topics that interest you….
Only choose topics that are closely related to your niche from step 1!
 
 
*IMPORTANT: It might be tempting to add “quotes” or “funny pictures” but it’s better to save those for your personal account. People want to connect with your BRAND. So, stick to topics related to your brand.
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After you choose your interests, your account should be all set up! That means…
 

Step 3: Understand Pinterest SEO strategy

Remember how I said that most internet marketers categorize Pinterest as a search engine like Google?
 
Well, this is where we dive into how to make your Pinterest content SEARCHABLE. That’s what SEO is all about – Search Engine Optimization.
 
Luckily, Pinterest SEO is a little easier to master than Google SEO.
 
Every Pinterest pin needs to have excellent:
  • Visuals
  • Description text
  • Keywords that people search for
  • Timing
  • Content that the pin is linked to (eg. your blog articles, your store products, etc.)
It’s important to note that Pinterest uses visual algorithms to scan the actual image of the pin to see what it relates to!
 
So, not only does Pinterest’s algorithm analyze the text and keywords, but it’s scanning how relevant the image(s) you use are to the topic.

Step 4: Create multiple of color palettes

Color matters. There is emotional psychology attached to every individual color and every possible color combination.
 
No matter your brand colors or niche, it’s important to create at least 3 color combinations that will trigger someone to click on your pin.
 
Try going to coolors.co to find color combinations that stick out. Save each one (there are many export options).
 
For each pin, it’s best to create a different variation (image) for each color combination. The keywords, description, and link will be the same. It will only be the image that is different.
 

Step 5: Pinterest keyword research for beginners

There are a few ways to find great keywords to use in your pins…
A) The easiest way to find relevant keywords for free is to use Pinterest’s own search engine.
 
Go to Pinterest.com and type in a broad keyword like “vitamins”.
 
Pinterest will give you suggested searchable keywords like this:
Use as many of these phrases in your description so that you can get traffic! But make sure that you are not “keyword stuffing”.

 
Your description still has to make sense and provide value. If you’re just stuffing keywords into the description, Pinterest might think that you are spamming or simply not providing high-quality content.

 
If you want to go deeper, try clicking on each search suggestion to expand your keyword list. It will come up with more suggestions that you can use for other pins!

 
B) Use what works. Go to active and successful Pinterest profiles in your niche.
 
Jot down what they use in their descriptions and use them as a template for your own pins!
 
If those profiles are growing their following with their descriptions and images, you can follow in their footsteps. Just make sure that you are NOT plagiarizing their content!

 

Step 6: Fill out your account info

Now that you have a list of good keywords to use, you need to fill out your Pinterest account description with the keywords you found.

 
Fill out the “About” section with a relevant description of your content. Keep it short and sweet. You have a maximum of 160 characters.

 
Again, remember that you are NOT “keyword stuffing”.

 

Step 7: Create your Pinterest boards

Pinterest boards are collections of your content. The best way to figure out what kinds of boards to make is by going to other Pinterest accounts to see what they have.
 
 
First, search for a keyword that is relevant to your niche. Hit “Search”.

 
Then, click on the dropdown and select the “People” option. This will show you the most successful Pinterest profiles that are pinning about the topic.
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Scroll through each profile and write down names of boards that are related to your niche. Try to gather at least 10 good niche ideas for your boards.
 
 
Then, for each board title that you found, go back to your profile and create a Pinterest board for each one.
 
 
Use the keyword strategy from above to write a good, searchable description. (Yes, people will search for boards, too!)
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Step 8: Design your Pinterest pins

The only tool you need to create awesome pins is Canva. It’s free and creates beautiful images that are pre-sized for Pinterest!
 
 
Here are some tips to create irresistibly clickable pins:
  • Analyze similar pins in your niche
  • Use a clean relatable image (You can find stunning commercial-use pictures for free from sites like Unsplash or Pexels)
  • Have a clear title with an easy to read font
  • Use bright font colors like red, pink or orange
  • Place text on the top of the pin, not the bottom
Based on those tips, here is an example of a good pin and bad pin…
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Step 9: Publish your first pin!

Now that you have the pin image, it’s time to get it posted!

 
First, you’ll have to think of some good keywords to use in your pin description.

(Refer to “Step 5: Pinterest keyword research for beginners” to learn how to find great keywords for your pins)

 
Then, add a description using the keywords you found.

 
Next, add a relevant link (eg. blog post, product page, sales page, etc.)

*NOTE: If you are adding an affiliate/referral link, don’t forget the affiliate disclosure!

 
Lastly, you’ll choose a relevant board to save this pin to. 

(Refer to “Step 7: Create your Pinterest boards” to learn how to set up your boards properly)

 
Click “SAVE” and you are done!!
 
 
Your pin is now listed on the board where you pinned it. If you want to reach a wider audience, you can now pin it to other relevant boards including group boards.
 
Don’t expect your pin to rank for the keywords instantly, it takes time for Pinterest to rank pins so be patient.

On the other hand, this is why building up your Pinterest followers is so important. Once you create a pin it will be sent out in front of most of your followers and others will start sharing it to other boards. 
 
 
Pins will spread like wildfire!

 

The best pinterest marketing course

My favorite Pinterest marketing course is actually a FREE training on YouTube by Miles Beckler. 

He and his wife Melanie do an amazing job explaining the nitty gritty bits of Pinterest that work and don’t work. 
 
Get ready to take notes, because there’s a lot of golden nuggets in this training!

If you’re an affiliate marketer who promotes other peoples’ products to earn a commission, this video might be helpful:


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