Today is all about the 5-step process for creatives to establish themselves online.
You might be an artist, photographer, videographer, or someone who identifies as a creative person who is great at what you do, but is intimidated, lost, or frustrated when it comes to technology, the internet world, or online marketing.
I’m here to tell you that this is 100% normal and you are not alone! Trust me, even people who have been in the industry for over 10 years find technology and the internet to be tedious and a burden.
Luckily, there are many resources and methods that you can use to eliminate most of your doubts and make things so easy that you become a master at it without even realizing it.
So, let’s just dive right in as I tell you the 4-step process for artists and creatives to establish an online platform. It’s very exciting!
Step 1: Revisit Your Creative Process
Adding another platform for you to showcase your creative side will 150% influence your workflow, especially for the first few months when you are getting used to your online platform.
Whether you have a structured creative process for your work or not, it’s imperative to consider what an online platform might do to your workflow. It might make things easier, but it also might add many small tasks that you didn’t expect.
Just think about it for now. In the next step, when you dive deeper into your website strategy and budget your time and website goals, you will see your future workflow with more clarity.
Step 2: How To Create And Promote Your Online Platform
It’s all about strategy. Your website strategy IS your foundation to your online platform. Without it, it will be a long and doubt-filled journey trying to get found on the internet- especially as an artist and creative.
Our framework that we rinse and repeat with ANY new website or online platform is called the 5-Phase Sticky Website Strategy. We use this framework to create and promote all of our new websites. Basically, there are 5 phases to creating and promoting your online platform…
Phase 1: Establish your website goals
Phase 2: Establish your value proposition (eg. what your online platform will offer your audience)
Phase 3: Establish your target audience
Phase 4: Establish your online branding
Phase 5: Establish your promotional planning
If you want to have all of that done, in your hands, and ready to implement, then I highly recommend that you go through the Sticky Website Strategy Intervention. It’s an intensive workshop that you can finish in as little as 48 hours. So, if you are ready to strategize a website action plan, implement it, and dominate the online limelight without stressing over code or technology, then click here.
If you are past this stage or can figure it out on your own, good on ya! You are amazing no matter which path you take. So, let’s dive deeper into the next stages of the process.
Step 3: How To Open An Online Store Step By Step
After you have everything for your online platform strategized, it is now time to build that online platform.
Most artists, photographers, videographers, and other creatives will need a website that offers products and services for sale.
But I also want to emphasize the importance of online branding here. Remember that, as a creative, your online branding is 90% your personality. So, when you are building your website, your Instagram, and/or your shop, make sure that you keep your personality and branding consistent.
Aside from what you want kind of storefront you want your website to have and what you want your website to look like, you also should consider how much customization and what type of marketing you will want to put into your website in the long-run. This will determine which website making service is best for you. For example, Squarespace and Brizy Cloud are much more simple to use than WordPress. But each service has its pros and cons.
To make it easier on you, we’ve made a very short quiz that can solve that headache of a decision in as little as 5 seconds. The quiz is called “Will WordPress Give Me My Dream Website?” and you can access it for free (no email required) here.
After you’ve decided on the website service, you can either make the website yourself or hire a professional to do it for you. Please be careful at this point, because if you are not familiar with technology, it is very easy to waste a lot of money on mediocre results and bad support.
We offer a signature done-for-you website called the All-Done Limelight Website. It’s a $99 website-in-a-box SERVICE for people who don’t like technology or just want to stay away from it as much as possible.
Basically, we have a team of professional web designers and internet marketers who create beautiful, fully-customizable, and fully functional websites for creatives and small businesses like yours. It’s $99 for us to build the website for you. We don’t plan on ever changing the prices because we want to make this service accessible to as many people as possible. Check out more details here.
Now, something important that I want to mention is that no matter which website service you use, you will have to set up your own online store. The store option is available through all of these services, but YOU will be the one who puts in the product inventory, the descriptions, the shipping or online delivery details…all of that.
So, it’s very important to choose a website service that has a shop interface that you are willing to deal with on your own. There are plenty of tutorials and lots of support for all of these website services, but it’s still important to choose a good fit from the beginning so that things are easier in the long-run.
Again, if that sounds overwhelming, I highly recommend that you take the quiz that I mentioned earlier. It will help you with this decision-making process in a pinch. Here’s the link again.
After you’ve created your website and set up your online store, it is time to create online content.
Step 4: How To Create Online Content
When you established your website goals, you should have asked yourself questions like, “What do I want my website to do for ME?” and “What do I want my website to do for my AUDIENCE?”.
These two questions can cover a lot of ground. For example, on YOUR end of things, you want your online platform to showcase your work, your experience with exhibits, and be a place for people to purchase your work or order your services. And on your AUDIENCE’S end, you want your visitors to be able to buy your stuff, see your portfolio, and also see an updated Instagram or social media feed right on the main website so that they know that you are active and so that they feel connected to you.
The point is that, as long as you have your website goals established, then you basically know what type of content you will be putting online, where you’ll put it online, and how often you will put it online.
The question now is HOW to create online content that is engaging and that generates sales!
Well, that is a HUGE topic that I cannot cover in just one or even 10 videos! That is why I’ve created an enormous free resource called the Ultimate Checklist for Unignorable Websites.
It is 100% free and has 22-pages of actionable tasks for the most essential framework for establishing any online presence. That framework involves…
Step #1: Get People To Your Website On Auto-Pilot
Step #2: Make An Unignorable First Impression
Step #3: Get People To Know You, Like You, & Trust You
Step #4: Make A Sale
Again, it is 100% free and 100% friendly for people who can’t stand technology. You can get it here.
Going through that checklist is the smartest and cheapest way to audit and optimize your website without any code or geek-speak. Once you go through that entire checklist, you will be in the top 90th percentile of everyone else on the internet.
That means that you will be able to get people to your website on autopilot, make consistent unignorable impressions, get people to know you, like you, and trust you, and then buy your stuff!
This step to establishing your creative platform online is all about priming your online presence to be the best that it can be. Yes, this is also the step that will take the most time, but as I mentioned earlier, it shortens your workload in the long run and puts you ahead of everyone else you are competing with.
I don’t want you to feel overwhelmed and THAT is why I created the Ultimate Checklist for Unignorable Websites. It will make your life so much easier to have a blueprint of tasks to carry you through this seemingly scary process.
It is worth EVERYONE’S time to use it. Here’s the link to the free checklist again.
And That’s A Wrap!
You might be overwhelmed because under each step, there is so much more work to be done. But, whenever you feel like it’s too much, step back and look at the big 4-step process. Realize that it’s very simple and that you are building a rock-solid foundation that will take away so much stress in the long-run.
If you found this article helpful, be sure to share it with your friends and family.
See you soon, guys! 🙂